Sunday, June 12, 2011

Beyond Organic MLM: Jordan Rubin Business Opportunity Or Scam?

The Beyond Organic MLM is in pre-launch mode with the opportunity to build your downline for free this summer as we wait for products to be rolled out in the fall of 2011. Now is the time to get in on the ground floor of the Beyond Organic MLM to get the extreme benefit of being an early entrant into what is likely to be a very successful company. (Sign up here.)

The Beyond Organic MLM has a great pedigree: It is founded by Jordan Rubin, author of The Maker's Diet and founder of the successful Garden Of Life supplement company. Rubin actually sold Garden Of Life about two years ago for $83M, remained the company's CEO, but used the money to buy ranchland in Missouri and a clean mountain spring in Georgia. These purchases are key assets in creating the Beyond Organic MLM product line.

Beyond Organic GreenFed Beef And Dairy

Among the Beyond Organic product line (that is planned to expand further still) are "GreenFed" beef and dairy products.

The trademark term "GreenFed" comes out of the movement of consumers who value "grass-fed" beef and dairy products. When a cow grazes on grass, her milk has higher levels of the beneficial Omega 3 fatty acids and conjugated linoleic acid (CLA). The meat is also higher in these beneficial fats.

The graph at right demonstrates the relationship between grass feeding and the CLA content of the milk: the more grass and fresh pasture in an animal's diet, the higher the content of the beneficial CLA.

Such is the case with meat and Omega 3. Most cattle are "finished" on grain which means they are taken into confinement a month or more before slaughter and fed grain to fatten them. In that time, the content of the beneficial Omega 3 fats declines and the more harmful Omega 6 fats increase. Beyond Organic GreenFed meats finish animals on grass, not on grain, and the final meat has a more positive balance of Omega 3 to Omega 6 fatty acids. It is actually difficult for many consumers to get grass finished meats, Beyond Organic provides a great resource for many people in this regard.

Beyond Organic Amasai From "A2" Cows

Some of this grass-fed milk will be pasteurized and cultured using an amasi culture from Africa and labeled under the trademarked term "Amasai." African amasi is known for have very high levels of beneficial probiotic bacteria, a key health benefit.

However, what makes this product stand out more still is the breed of the cows. The cows in the Beyond Organic herd are sourced from Asian breeds that produce milk with "A2" protein, a protein that some scientists suggest makes a healthier milk. This difference alone could be a huge selling point for Beyond Organic Amasai product.

Beyond Organic Probiotic Chocolate With Omega 3s

As if A2 milk and "GreenFed" meats were not enough reason to put this company on the list of up-and-comers, Beyond Organic offers a probiotic chocolate bar. The chocolate bar combines the benefits and flavor of a high-quality dark chocolate with the plant-based form of Omega 3 (ALA) and beneficial probiotic bacteria.

Apparently the company also plans to encourage its reps to spread the probiotic message with this particular product. The individual bars are designed to hold a business card. These are the ultimate in free samples to promote good foods and the potential business opportunity of Beyond Organic.

Beyond Organic Probiotic Water

From a clean spring in Georgia surrounded by farmland that is certified organic, this clean water will also contain a probiotic bacteria that can withstand actual water. Most probiotics are contained in a dairy product that is essentially feeding the bacteria or they come freeze dried and ready to use. A new probiotic technology will allow us to gain our beneficial bacteria and hydration in the same product.

Beyond Organic Botanical Waters

As an alternative to the probiotic water, consumers will also be able to purchase botanical infused waters that contain herbal extracts to support energy, beauty, fitness, and weight loss. This product line promises to do well.

Beyond Organic MLM: Scam Or Business Opportunity?

As with all MLMs, this is a key question to ask: is this Beyond Organic MLM all a scam, a pyramid scheme to pass money around?

Beyond Organic is funded with the personal dollars of Jordan Rubin, a man with a good reputation, who is putting a chunk of money into a vision to help people eat differently and lead more healthy lives. These are not the ingredients of an MLM scam or pyramid scheme.

Is the Beyond Organic MLM a scam? It appears that, no, Beyond Organic is not a scam but could be a very good business opportunity, particularly for people who already understand the importance of probiotic foods.

If you are interested in signing up to buy these products or promote the company, you need a "referrer" to do so. I will be your referrer if you sign up through my link (here). If you plan to make a business out of this, be sure to visit our team page as well to get a sense of who we are.